Warwickshire County Cricket Club is pleased to announce a major new partnership with Haier HVAC Solutions, part of the global Haier Group, who will become the Club’s Lead Partner for the next three years.
The agreement will see Haier take prime placement on the front of all Warwickshire men’s playing shirts, beginning with the 2026 season. The partnership brings together one of world cricket’s most historic clubs with one of the global leaders in intelligent, energy‑efficient HVAC solutions.
Haier HVAC Solutions specialises in advanced heating and cooling systems for commercial, industrial, and large‑scale environments, a perfect fit for Edgbaston’s business‑led ecosystem of elite sport, conferencing, events, and venue operations. Their technologies deliver energy‑efficient performance, IoT‑enabled control and durable engineering, helping organisations reduce energy consumption while maintaining exceptional comfort and operational reliability.
Adam Lowe, Commercial Director at Warwickshire County Cricket Club, said: “We are really pleased to welcome Haier as our new Lead Partner. Their reputation as a market leader globally aligns perfectly with the type of brand which should adorn the front of the Bears’ shirt.
“Haier are innovative not only in their products, but also how they activate within their partnerships, so we are excited to work with them to ensure we both use this opportunity to showcase the best of both Haier and Warwickshire. Haier share our values of wanting to engage with our members and fans as much as possible, and this partnership will bear the fruits of that, with exciting opportunities and competitions in the pipeline. ”
Haier HVAC Solutions is part of Haier’s global US $50 billion business ecosystem of intelligent appliances, biomedical systems and own brands including GE appliances, Candy and Hoover. Their commercial HVAC portfolio features VRF and Modular Chiller systems, smart building integration, and high‑efficiency climate management designed for diverse environments, including sports venues, hotels, office complexes, and large public spaces. The brand’s growing UK presence reinforces its commitment to supporting major organisations with dependable, future‑ready solutions.
Bob Cowlard, CEO of Haier HVAC Europe, said “Partnering with Warwickshire County Cricket Club marks an exciting step for Haier HVAC as we continue to strengthen our presence in the UK. Cricket is a sport deeply rooted in community, performance and tradition, values that closely align with our own.
“Through this collaboration, we are proud to support a club that brings people together while showcasing our commitment to delivering innovative, energy-efficient climate solutions that enhance comfort both on and off the field.”
The partnership will feature collaborative content and strategic initiatives aligned to innovation, sustainability, and venue performance, reinforcing Edgbaston’s position as one of the UK’s leading multipurpose sports and entertainment destinations.