Scrivens is one of the leading UK opticians and hearing care specialists with over 180 locations in the UK. The long-standing club partner currently only use Facebook as a social media platform with a following of nearly 13,000.
Using the most comparable demographic for Scrivens’ target audience, we utilised Warwickshire’s social media reach on Twitter and Facebook to increase brand affiliation and drive engagement.
“Our partnership with Edgbaston has expanded year-on-year, which started with brand awareness and a correlation of demographics. We have worked hard with the team to continue to find new ideas of reaching our target audiences.”