Edgbaston Stadium has been shortlisted by Greater Birmingham Chamber of Commerce for Excellence in Hospitality at the annual awards dinner event, which takes place the ICC Birmingham on 19 April.
The shortlisting comes of the back of record revenues for Edgbaston’s conference, events and hospitality division, which have increased year-on-year by 30 per cent to £7.6 million, after the venue hosted one of its biggest ever programmes of major match cricket in 2017. This included five prestigious fixtures in the ICC Champions Trophy, England’s inaugural Day/Night Investec Test match against West Indies and NatWest T20 Blast Finals Day.
Our mission at Edgbaston is to become the best cricket business in the world and to be shortlisted for Excellence in Hospitality is great recognition for the work that we are doing in this area.Craig Flindall
Edgbaston also received the best food and drink rating of any cricket venue in the UK in 2017 and its Net Promoter Score – a recognised industry measure of a firm’s relationship with its customers and spectators – received outstanding scores of +61 for conference and events and +65 for match day hospitality.
Craig Flindall, Chief Operating Officer at Warwickshire CCC, said: “Our mission at Edgbaston is to become the best cricket business in the world and to be shortlisted for Excellence in Hospitality is great recognition for the work that we are doing in this area.
“The outstanding fixtures on show in the summer of 2017 was an excellent opportunity to showcase our hospitality offering on the biggest stage. We’ve got another great programme in 2018 and look forward to welcoming thousands of visitors from around world.”
Edgbaston’s major match summer start on 27 June with England’s only Vitality International T20 against Australia, before returning on 1 August for the first Test of the series versus India. The venue will also host its ninth Vitality Blast Finals Day on Saturday 15 September. In 2019, it will host five matches, including a semi-final, in the ICC Cricket World Cup as well as a Test in the all-important Ashes series between England and Australia.
Long term, Edgbaston was recently given the second biggest allocation of all UK cricket venues for major matches scheduled between 2020 and 2024, with the Birmingham venue to host 31 days in total.