{"id":10037,"date":"2026-01-21T10:06:44","date_gmt":"2026-01-21T10:06:44","guid":{"rendered":"https:\/\/edgbaston.com\/events\/?p=10037"},"modified":"2026-01-21T10:07:57","modified_gmt":"2026-01-21T10:07:57","slug":"edgbaston-stadium-becomes-first-uk-venue-to-deploy-ai-driven-enquiry-handling","status":"publish","type":"post","link":"https:\/\/edgbaston.com\/events\/news\/edgbaston-stadium-becomes-first-uk-venue-to-deploy-ai-driven-enquiry-handling\/","title":{"rendered":"Edgbaston Stadium becomes first UK venue to deploy AI-driven enquiry handling"},"content":{"rendered":"\n<p>It is the first product in its new iVvyAI suite designed to automate and speed up meetings and groups sales.<\/p>\n\n\n\n<p>With enquiry response times now heavily influencing conversions in meetings and groups, Instant Proposal gives hotels and venues the ability to respond within seconds instead of hours, removing manual admin and accelerating the entire enquiry-to-proposal workflow.<\/p>\n\n\n\n<p>Instant Proposal uses hivr.ai\u2019s email AI to automatically read and extract details from an enquiry, generating proposals within seconds directly within iVvy.<\/p>\n\n\n\n<p>The launch also introduces a major new capability to the meetings and groups industry: AI-powered lead qualification and scoring, available for the first time through iVvyAI and powered by hivr.ai\u2019s intelligence engine.&nbsp; Edgbaston Stadium is the first UK venue to deploy this capability, using AI to&nbsp; analyse incoming event enquiries, identify those most ready to progress, and prioritise responses with greater speed and consistently.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Lauren Hall, CEO of iVvy<\/strong>, said&nbsp;<em>\u201cThis launch represents a major step forward for how venues manage demand. Instant Proposal \u2013 powered by hivr.ai brings automation and intelligence into the heart of the sales process, helping teams respond faster and win more business. Edgbaston\u2019s early adoption shows just how transformative this can be.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>The launch marks a significant evolution for iVvy, embedding AI directly into its platform to remove manual admin, reduce friction, and streamline sales workflows. By integrating hivr.ai\u2019s adaptive intelligence layer, iVvy AI delivers automation and speed to one of hospitality\u2019s most manually intensive processes and gives venues a competitive edge in a market where speed directly influences revenue.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Felix Undeutsch, CEO of hivr.ai<\/strong>, said&nbsp;<em>\u201cWe built hivr.ai to remove the operational bottlenecks that hold back meetings and group sales.&nbsp;&nbsp;<\/em><em>Creating proposals is one of the most critical \u2013 and slowest \u2013 parts of group and meeting sales, yet we know speed is everything. On average, 26 percent of same-day proposals convert, while next-day responses drop to just 15 percent. Every delay risks lost revenue<\/em><em>.\u201d<\/em><em><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>At Edgbaston, the technology is already helping the team capture and qualify enquiries faster, reduce admin, and focus on higher-value commercial activity.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Angela Sanders, Head of Conference and Event Sales at Edgbaston Stadium<\/strong>, said,&nbsp;<em>\u201cWe receive a high volume of enquiries across multiple channels, and speed and prioritisation are crucial.&nbsp; With AI-powered lead scoring and Instant Proposal capabilities, we can quickly identify our warm and hot leads, allowing sales teams to focus on the enquiries that are the best fit for our venue.&nbsp; It also frees up more time for consultative selling while AI handles initial qualification.&nbsp; It\u2019s transforming how we work and how we serve our customers, and we\u2019re already seeing strong results.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Instant Proposal launches first with&nbsp;<strong>email<\/strong>, with plans to launch v<strong>oice and other features soon.&nbsp;<\/strong>The collaboration will expand to additional venues and markets across 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Edgbaston Stadium has become the first UK venue to deploy AI-driven enquiry handling, qualification, and proposal automation by partnering with event and venue management software leader, iVvy, as they launch Instant Proposal &#8211; 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