Warwickshire County Cricket Club is raising a cup of Yorkshire Tea after confirming a three-year \u2018Official Brew\u2019 partnership.<\/p>\n
The new commercial package with Yorkshire Tea, which has been the Official Brew of England Cricket since 2013, \u00a0will see it served on match days at all Members\u2019 and public bars, in match-day hospitality, and at Edgbaston\u2019s conference and events.<\/p>\n
As part of the activation, Yorkshire Tea will receive advertising boards in the Edgbaston bowl as well as branding on the stadium\u2019s big screen and within the concourse.<\/p>\n
Gareth Roberts, Commercial Director at Warwickshire CCC, said: \u201cWe have previously worked with Yorkshire Tea at our international matches at Edgbaston and welcomed its Yorkshire Tea brass band to the Investec Ashes Test Match last summer, who entertained the capacity crowd during the tea breaks.<\/p>\n
\u201cEdgbaston will host an Investec Test Match each summer and at least 35 major match days overall until 2019, so it\u2019s a fantastic time to sign this new partnership and ensure that our tea breaks are amongst the best in sport.\u201d<\/p>\n
This summer Edgbaston hosts England in the Royal London One Day International (ODI) against Sri Lanka on Friday 24 June and the Investec Test Match against Pakistan from Wednesday 3 to Sunday 7 August. It also hosts the Finals of the NatWest T20 Blast and 43 days of domestic cricket for Warwickshire and Birmingham Bears.<\/p>\n
Kevin Sinfield, Head of Brand Marketing at Taylors of Harrogate, said: \u201cAs the \u2018Official Brew of England Cricket\u2019, we\u2019re here to ensure that cricket fans enjoy the tea break almost as much as the game. We\u2019re delighted to be working with Warwickshire County Cricket Club and look forward to the next three years.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Warwickshire County Cricket Club is raising a cup of Yorkshire Tea after confirming a three-year \u2018Official Brew\u2019 partnership. The new commercial package with Yorkshire Tea, which has been the Official Brew of England Cricket since 2013, \u00a0will see it served on match days at all Members\u2019 and public bars, in match-day hospitality, and at Edgbaston\u2019s […]<\/p>\n","protected":false},"author":0,"featured_media":33941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[39,90,92,107,166],"class_list":["post-1462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering","tag-featured","tag-edgbaston","tag-warwickshire-ccc","tag-england","tag-yorkshire-tea"],"acf":[],"yoast_head":"\n