The Warwickshire Cricket Foundation is proud to shine a spotlight on the seven strategic pillars at the heart of its Cricket Without Limits strategy, launched in December 2025 at Edgbaston Stadium.
As the cricket season approaches, the Foundation is bringing this vision to life through a powerful new series of videos, one for each strategic pillar, alongside an overarching foundation video.
Together, they showcase how cricket can be a force for inclusion and community impact across Warwickshire and Birmingham.
At the heart of Cricket Without Limits are seven strategic pillars that shape the Foundation’s work, each driven by dedicated programmes and the commitment of passionate staff.
Workforce
Developing skills, creating opportunities and strengthening career pathways through access to paid roles and volunteering, helping more people build a future in cricket and beyond.
Watch the Workforce pillar in action: https://youtu.be/Kv6aaGUuRwA
Women and Girls
Championing female engagement at every level, with targeted programmes designed to grow the game and ensure cricket is a sport where women and girls can thrive.
Watch the Women and Girls pillar in action: https://youtu.be/KFhIQxnMtDw
Accessibility
Creating inclusive playing and social opportunities for people with a wide range of accessibility needs, ensuring cricket is truly a game for all.
Watch the Accessibility pillar in action: https://youtu.be/Sbkxvojoyz0
Clubs and Hubs
Supporting clubs, leagues and community hubs to be sustainable, inclusive and welcoming environments where the game can flourish locally.
Watch the Clubs and Hubs pillar in action: https://youtu.be/ckVqNijoH70
Diverse Communities
Engaging traditionally underrepresented communities through programmes led by relatable role models who reflect and understand the people they serve.
Watch the Diverse Communities pillar in action: https://youtu.be/IxDQK7_zN9Q
Schools
Inspiring the next generation by delivering fun, engaging and accessible cricket opportunities to school-aged children.
Watch the Schools pillar in action: https://youtu.be/cANBv9EgJtU
Stadium
Harnessing the power of Edgbaston Stadium to inspire, educate and motivate, bringing cricket to life in a world-class setting.
Watch the Stadium pillar in action: https://youtu.be/ieDT15baD5w
Together, these pillars form a clear and ambitious vision: to grow cricket in a way that reflects and supports the diverse communities it serves, while creating meaningful opportunities both on and off the field.
The full Cricket Without Limits strategy and Foundation video are available to view below.
Watch the video: https://youtu.be/Xxjj0fc-hrY
Read the strategy: https://heyzine.com/flip-book/8738746436.html