Breaking down barriers to getting active

Reducing sedentary levels and getting kids active is a grave modern-day challenge. An issue can often be lack of equipment and getting the right sports equipment in the hands of young people is a key factor to address the issue.

Edgbaston Foundation Bat Giveaway initiative distributes bats in a measured way to ensure young people who might not get opportunities to play receive a bat.

The initiative has been supported by ECB Diverse Communities programme, Selco and local government.



Only 20% of primary school children meet the minimum guidelines for physical activity.



To date over 3000 children now have the opportunity to play cricket and become active.


5 miles

Edgbaston Foundation have been able to achieve a reach of 5 miles from Birmingham.

Initative in Action

To celebrate Mayors Giving Day, Andy Street, Mayor of West Midlands joined the Edgbaston Foundation to distribute bats in a primary school.

We were also joined by Edgbaston MP, Preet Gill, in distributing bats to students from a local primary school in the constituency.

To date 3000 children now have the opportunity to play cricket and become active. The Bat Giveaway ensures that we are doing our part to reduce sedentary levels in the city. The initiative has made a conscious effort to ensure disadvantaged children are getting opportunities to play.

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