Breaking down barriers to getting active
Reducing sedentary levels and getting kids active is a grave modern-day challenge. An issue can often be lack of equipment and getting the right sports equipment in the hands of young people is a key factor to address the issue.
Edgbaston Foundation Bat Giveaway initiative distributes bats in a measured way to ensure young people who might not get opportunities to play receive a bat.
The initiative has been supported by ECB Diverse Communities programme, Selco and local government.