Getting Girls Active
Research shows that young girls, especially those from BAME and disadvantaged communities, face many barriers to getting active. Edgbaston Foundation embarked on an ambitious effort to get more young girls living in IMD areas of Birmingham more active.
In 2018. the Edgbaston Foundation innovated Glow-in-the-Dark Cricket which was launched in 2 schools in deprived areas of Birmingham. The glow-in-the-dark setting engendered more cohesion amongst the girls because they couldn’t pick friends or lay blame and put everyone on a level playing field.