Warwickshire County Cricket Club apprentice Andrew Milton had the opportunity to meet Prince William and got to say thank you in person for the opportunity to participate in this year’s Coach Core project an initiative of the Royal Foundation run as part of a city wide consortium organised by Sport Birmingham.

Its a privilege for WCCC to be involved in bringing this programme to Birmingham

Ravi Masih

Coach Core is a project aimed at inspiring young people to build a career in sports coaching, giving them the qualifications, skills and expertise to be successful and more employable, whilst also becoming role models for their students and the wider community. Coach Core is an apprenticeship programme improving the availability and quality of sports coaching, whilst creating much needed employment for young people. Coach Core increases confidence and enables the young people to have more belief in their ability to achieve in the future.

The Coach Core programme offers a range of qualifications, along with its unique combination of learning through employment and the classroom, supported by high-quality mentoring. The focus is on ensuring trainees progress rapidly and have the skills to operate in a professional capacity in whichever career path they choose.

Over the next three years, The Royal Foundation’s goal is to establish Coach Core as a national programme in ten sites across the UK, building upon the success in Glasgow and London and training up to 400 apprentices.


We are so thankful for everyone who helped make today such a success & incredibly proud of #CoachCore apprentices & grads! pic.twitter.com/8t3ArHCxmi

— Coach Core (@WeAreCoachCore) October 18, 2017

Ravi Masih Head of Community Engagement said, “The Royal Foundation have given young people across the country fabulous opportunities to gain qualifications towards employment and its a privilege for WCCC to be involved in bringing this programme to Birmingham. Andrew is an ambitious young lad and today’s event and the opportunity to speak with Prince William has given him even more encouragement to succeed.”

Get Involved with Coach Core

Recruitment for the new cohort of coach core apprentices will begin mid-2018. To register your interest please contact Adam Warden at Sport Birmingham.

Click here to Contact Sport Birmingham