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Warwickshire County Cricket Club and Vestel Visual Solutions, a leading manufacturer of professional display solutions for schools and colleges, have launched the new Six4Schools community programme, which is designed to make Birmingham Bears Vitality Blast games even more accessible for families and to give back to local schools.

Now open for registrations from across Birmingham and Warwickshire, every school that registers for the Six4Schools programme will receive a unique discount code that allows the parents of pupils to secure adult tickets for a Vitality Blast fixture at Edgbaston Stadium for just £12, a saving of £13 on the match day price. Alongside this, parents can secure free tickets for all children aged under 16.

What’s more, each school will receive £6 cashback on every ticket sold through its unique code and the school that sells the most tickets will receive an interactive screen from Vestel, designed to help deliver more engaging and collaborative lessons.

“We recognised how tough the pandemic has been for families and schools and in response Six4Schools is a brand-new initiative that we’ve launched with Vestel and the Warwickshire Cricket Board, which is working closely with more than 250 primary and secondary schools across the region. Any school can register online, obtain a unique code for parents and gain the benefits of our cashback programme. Selling 200 tickets would bring a £1,200 reward.

Ravi Masih, Head of Community Engagement

“There’s just over nine weeks until the first game at Edgbaston and, in the build-up, we’re planning a programme of special coaching sessions at schools and competitions across the county with our Bears squad. We can’t wait to get underway.”

Launched at Kingsland Primary School, Bears players George Furrer and Marie Kelly joined Andy Street, who has served as Mayor of the West Midlands for the past four years, to deliver a special T20 coaching session for the pupils and gave an insight of what it takes to make it as a Bear.

“We‘re proud to partner with Warwickshire CCC to launch the Six4Schools initiative, supporting efforts to give back to local schools while at the same time making cricket more accessible,” said David Flintoft, Sales and Marketing Director, Vestel.

“We know through our work with schools across the country just how difficult the past year has been, for staff and pupils alike. The relationship between sport and education has always been closely aligned, so it’s great to be involved in supporting the return of both to UK life, while also putting money back into the pockets of schools, which can then be reinvested into the learning experience.”

For further details or to register for the Six4Schools programme, please visit edgbaston.com/six4schools.