Warwickshire County Cricket Club and Edgbaston Stadium’s long-standing Official Beer partner, Marston’s, is showing its support for Birmingham Bears in the Vitality Blast.
Over the next two years, Marston’s 61 Deep Pale Ale will adorn the front of the Bears’ new sustainable playing and replica shirts, with the famous Burton-based brewery donating rights on the front of children’s replica shirts to charity.
With the start of the Vitality Blast delayed until at least the beginning of August, the Bears have also worked with Marston’s on its Live Rewind initiative, which has seen the Club live stream iconic matches on its new edgbaston.com website. The series started last week with the Bears’ memorable T20 Blast Finals Day win in 2014.
“Marston’s and the Bears have been working in partnership for nearly 20 years through a range of different activations, including pouring rights at Edgbaston, development of our Moseley Arms Real Ale Bar and even a Birmingham Bears Beer.Ben Seifas, Commercial Partnerships Manager at Warwickshire CCC
“We’re very proud that our partnership with Marston’s is one of the longest-standing of its kind in cricket, and it’s great to mark this by providing the Bears T20 shirt to support the development of its 61 Deep pale ale.”
Marston’s Marketing Manager, Kirsty Polmeer added: “It is great to see 61 Deep on the Bear’s shirts, and we can’t wait to see the team in action. The Live Rewind feature is a great short-term substitute but let’s hope we can all see the real thing soon.”
The new Bears shirt has been created by PlayerLayer and is the first of its kind in cricket, being made from a 50 per cent bamboo and charcoal mix with polyester, to support Warwickshire CCC’s and Edgbaston’s wider goal of becoming the most sustainable cricket venue in the country.
The new Bears shirt is due to be revealed later this month. For more information about the Bears, please visit edgbaston.com/bears.