Bears Business Club is relaunching with a fresh look - you can now join for 2024 to start showcasing your brand at Edgbaston and engage with Warwickshire's growing business community.

In addition to bringing professionals together from companies across the region through unique networking events, the Bears Business Club will provide a platform for brands to advertise their services to over 400,000 annual visitors to Edgbaston, reaching a diverse, national audience.

The community has grown significantly in 2023 with 11 new companies coming on board – from a range of sectors – taking the total number of Bears Business Club members to 23.

Members benefit from brand awareness opportunities at some of Edgbaston’s biggest matches, plus exclusive events including the Club’s Player Awards Dinner, a Corporate Golf Day alongside the club’s first XI and several networking opportunities.

And with Bears Business Club relaunching for 2024, now is the opportunity for new members to get involved.

Warwickshire Sales Manager, George Shakespeare, said: “Our goal is to bring together the local business community, providing a platform to enhance brand recognition, develop new business leads and enjoy some world class cricket.

“The business club for many is the first step on the partnership ladder, allowing businesses to commercially align with Warwickshire CCC and Edgbaston Stadium and experience the benefits that come with it.

“Brand recognition benefits will be more valuable than ever this year, with coverage at Edgbaston’s major matches, while matchday hospitality is also included for the first time, as part of the Gold membership package.

“Across the three tiers of membership, there is something to suit all budgets, with members receiving access to a range of fantastic benefits at all levels.”

Membership starts from just £1,000 + VAT. Plus, if you join before 29 February 2024 you will be entered into a draw to win a 12-metre pitch perimeter advertising board for all domestic cricket at Edgbaston.

For more information on membership, please contact George Shakespeare at

Join the Bears Club for 2024

New for 2024, we have revamped our packages to deliver impactful campaigns and get your brand in front of a diverse, national audience across all our matchdays.

Lets make 2024 the year your business shines at Edgbaston and build you network with our exciting programme of exclusive events.

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