WCCC Bears

Bears unveil Unmuzzled campaign

2 March 2022

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Warwickshire County Cricket Club has officially removed the muzzle from the Club’s historic Bear & Ragged Staff county crest.

The move has been confirmed as part of the launch of the Bears’ new Unmuzzled campaign, which will reinforce the Club’s commitment for players, staff and fans to be bold and brave both on and off-the-field.

A number of activities will run as part of the Unmuzzled campaign, including the Bears’ new T20 shirt for 2022 which is due to be announced later this month and the “It’s Good to Talk” campaign which supports the awareness of mental health.

Chris Airey, Head of Marketing & Brand, said: “Over many years, the Bears have built a reputation for being innovative and always being prepared to take risks. We wanted to bring this together as part of a wider campaign.

“Unmuzzled is about releasing the shackles, expressing yourself and being brave in the approach that we take in real life situations.

“We want it to run throughout the Club in how the players approach game scenarios, in the activity we run across our community programmes but also in the way in which we talk and express ourselves.

“In the coming weeks elements of our Unmuzzled campaign will come out, including the designs of the new kits worn by the players.”

Priority access to purchase tickets for all home Vitality Blast games at Edgbaston in 2022 are on sale now and fans can register to get immediate access at edgbaston.com/bears. During this window, fans can get access to the best seats at the best prices.

Tickets will go on general sale from 10am on Wednesday 9 March.