The Hundred has launched its online store and Birmingham Phoenix replica shirts, caps and fashion range are on sale now at Store ’94.

Global headwear brand New Era has launched a collection of caps for the new competition. The range – along with other team kit and merchandise – is available to purchase online.

The Hundred joins some of the world’s most renowned sports, including the NBA, NFL and MLB, in its association and official three-year partnership with New Era.

To kick off the collaboration, caps in the headwear giant’s famous style, the 9FIFTY Stretch Snapback, have been created.

Fans can also get their hands on the New Balance player kit and other merchandise ready to support the Birmingham Phoenix this summer.

Laurence Joslin, Brand Director EMEA at New Era, said, “With the sports fan in mind, we have created a unique collection of caps inspired by the essence and personality of the teams participating in The Hundred. We want to excite the fans and give them the opportunity to champion their team through headwear.”

The Hundred launches this July in line with the summer holidays, and fuses fast-paced cricket with high-energy entertainment, with eight brand new city-based women’s and men’s teams, featuring world-class players from across the globe.

To get access to the online store and sign up for early access to tickets visit Tickets for The Hundred will go on sale through a priority window on 7 April, with general sale beginning on 21 April. Refund policies will be in place should matches be affected by Covid.

Register for priority ticket access for The Hundred

The Hundred is an unforgettable experience, bringing world-class sporting action and excitement to Edgbaston this summer. Fans can now register to get priority access to Early Bird tickets.

Tickets this year remain great value in line with 2022 pricing, with prices set at £5 for juniors aged 6-15, free for children five and under, and adults starting from £10.