Edgbaston and Naked Wines are toasting a new partnership for the 2023 season that promises great giveaways for some lucky fans.
The Club has agreed a digital communication collaboration with the multiple award-winning online wine retailer.
As part of the relationship there will be exclusive competitions to win VIP hospitality and year-long wine packages up for grabs.
Brokered by London-based sports marketing consultancy Right Formula, supporters will be given the chance to win Naked Wines bundles – from independent and family-run winemakers worldwide – and Ashes tickets including a chance to meet an England legend.
Tom Benn, Naked Wines Head of Acquisition, said: “Edgbaston is such a historic ground loved by cricket fans. Our partnership with this iconic cricket institution will showcase year-round independent winemakers and wines to cricket fans.”
The deal will see Edgbaston partner with Naked Wines across the Club’s digital and social channels, Edgbaston app and live stream.
Edgbaston Head of Sales & Partnerships, Ben Seifas, added: “We’re delighted to have Naked Wines on board as a partner for the new season. The collaboration will involve the chance to win money-can’t-buy experiences, competitions including wine hampers delivered to your front door, so some of our supporters will also be raising a glass throughout 2023.”
The partnership was recommended after Right Formula conducted a data-driven, insights-led evaluation of rights holders that delivered against Naked Wine’s objectives.
Tom Benn added: “The Edgbaston team are great to work with – proactive, creative and thoughtful – and Right Formula are invaluable in bringing the whole thing together.
“The team there correctly identified Edgbaston as a perfect fit for what we were trying to achieve. We’re early days, but so far numbers are looking promising, engagement and interest is above expectation and we’re excited to see the partnership progress.”