Leading global data & analytics and ERP specialist Kagool has signed an official sponsorship agreement with Edgbaston Stadium for 2022 and 2023.

Based in Coventry, Kagool is a leading global data & analytics and ERP specialist, offering consultancy and best of breed integration solutions. Since its founding in 2004, Kagool has grown rapidly and is well established in the UK, India and the USA. Kagool is now expanding their operations in the EU, Central and South America and Malaysia.

Starting at the end of June, the sponsorship will enable Kagool to achieve greater brand awareness on a global scale, as well as enhance the business networks and connects within the community and beyond.

As a Gold Member of the Bears Business Club, Kagool is well integrated in the Edgbaston business community, having developed a broad network of stakeholders and commercial partners. The company attends three events per year and hosts regular networking opportunities at the Warwickshire County Cricket Club Golf Day and Player Awards Dinner.

Kagool have also taken hospitality places for the Test Match hosting over 100 staff and clients and enjoys regular use of Edgbaston’s award-winning Conference & Events facilities throughout the year.

A key focus for Edgbaston Stadium is enhancing brand awareness through LED advertising, such as at the recent England vs India Test Match and the T20 tournament, as well as static branding on the South Stand for all matches.

Ben Seifas, Edgbaston Head of Sales and Partnerships said: “We are so pleased to announce that Kagool are using Edgbaston to help enhance their brand awareness and host staff and clients from their international offices. Working with global businesses with a local heritage is always exciting and I hope we continue to work together for years to come.”

Clare Golby, Head of Public Affairs at Kagool, commented, “Built on a strong reputation for working with clients to understand their pain points and solve their business problems Kagool is currently in an exciting phase of global expansion.

“Cricket is also a firm favourite with lot of our staff so we’re very pleased to be working with Edgbaston, to not only increase our brand awareness in line with our goals helping maintain our phenomenal rate of growth, but to give something back to our teams who work hard to make Kagool a success.”