Warwickshire County Cricket Club is seeking a Marketing Executive to work closely with the Marketing Manager to devise and implement marketing campaigns that deliver defined results across Conference & Events, Hospitality and Matchday Food & Drink Sales.
The Marketing Executive will be responsible for implementing all areas of marketing, but with a particular focus in CRM, PPC and SEO. The role holder will be required to work on matchdays and on other events which will take place on weekends and occasionally evenings, therefore flexible working is essential.
The Full Time role will be based at Edgbaston Stadium, in Birmingham.
Key Responsibilities
• Working with the marketing manager to help execute the marketing plans, through both above the line and below the line platforms
• Liaison with key conference and events, hospitality and matchday food and drinks sales stakeholders to coordinate marketing activity
• Competent in executing CRM, PPC and SEO
• Setting up and optimising Google and Facebook Ads paid search campaigns
• Reporting on the performance of paid campaigns and advising on changes
• Analysing website performance and help them improve performance
• Creating copy for website to meet key SEO targets
• Responsible for day-to-day maintenance of the website
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Use analytical tools to assess performance of marketing campaigns
• Enthusiastic, confident with the ability to present
Major Objectives
• Deliver campaigns against KPI’s across the full spectrum of business units
• Support commercially to deliver on revenue targets and audience numbers
• Help to drive retention and acquisition across campaigns
• Work with the Digital Media Manager to streamline marketing comms across all platforms and to ensure campaigns are delivered
• Build sustainable internal external relationships
Key Skills and Experience Required: Essential
• Marketing degree or relevant qualification
• Experience of working in a marketing based role
• Digital Marketing knowledge – must have experience in CRM, PPC and SEO
• Planning and organisational skills
• Creative marketing ability
• Excellent relationship building skills
Key Skills and Experience Required: Desirable
• 12 months minimum experience in a marketing based role
• Experience/Understanding in Conference and Events industry
Behaviours Needed:
• Commitment, drive and energy
• Creative and open
• Enjoys accountability and responsibility
• Willingness to (learn and) contribute to all areas of the business
• Positive attitude
• Flexible to work weekends and evenings when required
• Ability to work individually and as part of a team
If you would like to apply for this role please email a cover letter and CV to commercial@edgbaston.com
The deadline to apply is Friday 22 February, 2019.
