Lead bold campaigns and shape the voice of Birmingham Phoenix as our Senior Marketing Manager, driving fan growth and brand impact!
Warwickshire County Cricket Club, founded in 1882 and based at the iconic Edgbaston Stadium in Birmingham, is one of eighteen first-class county clubs within England and Wales’s domestic cricket structure. The Club has a long-standing commitment to promoting and developing cricket in Warwickshire and beyond. Guided by a Board of Directors that provides strategic leadership, Warwickshire is focused on delivering excellence both on and off the field. Its vision is to be the best cricket business in the world, driving innovation, sustainability, and positive community impact across all its activities.
Cricket is experiencing significant growth, entering an exciting era with the professionalisation of women’s cricket and external investment in The Hundred competition. Warwickshire and Edgbaston are at the forefront of this progress, representing a team and venue that mirror the vibrant and forward-thinking spirit of Birmingham. Since The Hundred’s launch in 2021, Birmingham Phoenix has quickly established a broad and engaged fan base, with strong representation from young supporters and women. This year, Birmingham Phoenix secured investment from Knighthead Capital, a US-based investment group with a growing focus on supporting the development of sport in Birmingham. They bring a wealth of sports investment experience and a far-reaching global influence that will help Warwickshire promote Birmingham Phoenix to cricket and sport fans around the world. This investment marks a significant milestone for Warwickshire County Cricket Club and reinforces its role in shaping the future of sport, entertainment, and community impact.
The Impact You’ll Make:
As Senior Marketing Manager, you will lead the creative and strategic direction of Birmingham Phoenix. You will develop bold campaigns that elevate the brand locally and globally, drive fan growth and engagement, and enhance the Phoenix experience across every touchpoint.
Key Responsibilities:
- Develop and execute marketing campaigns to grow the Birmingham Phoenix brand, including ticket sales and merchandise.
- Use creative marketing techniques to increase engagement and conversions across all channels.
- Evaluate and optimise campaign performance through data-driven insights.
- Lead the development and evolution of the Birmingham Phoenix brand locally and globally, ensuring consistent and impactful presence.
- Implement strategies to grow the fan base, collaborating with content and digital teams to drive fan acquisition and retention.
- Continuously improve the matchday fan experience, ensuring inclusivity and excitement across touchpoints.
- Work closely with cross-functional teams to deliver a seamless and engaging brand experience.
Your Skills and Experience:
- Proven experience in leading marketing strategies and delivering successful campaigns.
- Strong background in brand development and audience growth.
- Deep understanding of fan engagement strategies and audience growth tactics.
- Ability to manage multiple projects and campaigns with high standards.
- Creative and innovative mindset to develop innovative and engaging campaigns.
Our Values
We are Bears, and our values are the heartbeat of everything we do:
- Passion: Genuine passion for what we do
- Respect: Our history and who we are
- Innovation: We’re not afraid to be different
- Diversity: In our people and thinking
- Excellence: We want to be the best
Why Join Us
Joining us means becoming part of a dedicated cricket community where enthusiasm, teamwork, and a shared drive for success are at the core of what we do.
We offer more than just a career; we offer an experience:
- Engaging Environment: Immerse yourself in the exciting world of cricket, surrounded by individuals who are dedicated to the sport.
- Cutting-Edge Facilities: Work at Edgbaston Stadium, a world-class facility that hosts some of the most thrilling cricket and live events.
- Exciting Benefits: Enjoy perks like free on-site parking, enhanced pension contributions, private healthcare, Christmas shut down, wellness week, and more!
- Career Development: Grow your career with development opportunities and the chance to make your mark in the cricket industry.
- Team Spirit: Join a team that celebrates success, supports one another, and makes a real impact.
How to Apply
The Executives in Sport Group are retained on behalf of Warwickshire County Cricket Club to appoint a Senior Marketing Manager – The Hundred, Birmingham Phoenix. To apply, please use the ‘Easy Apply’ option on LinkedIn via this link, or alternatively, forward your CV and cover letter to [email protected].
We ask that applicants complete our diversity monitoring form. You are not obliged to answer any of these questions but the more information you supply, the more effective our monitoring will be.
All information supplied is anonymous and will not be viewed by recruiting managers.
https://forms.office.com/e/u5NsqR4shY (Please copy and paste into your browser)
Please note that due to the volume of applications received, we are unable to provide specific feedback on unsuccessful applications.
Right to Work in the UK Statement
All applicants must have the legal right to work in the UK. Unfortunately, Warwickshire County Cricket Club and Warwickshire Cricket Foundation are unable to sponsor work visas. Therefore, please do not apply if you do not have the right to work in the UK. Before employment commences, successful candidates will be required to provide evidence of their eligibility to work in the UK in accordance with the Immigration, Asylum and Nationality Act 2006.
Equal Opportunities in Employment Policy Statement
Warwickshire Cricket Foundation partners with Warwickshire County Cricket Club. Together we will ensure that all existing and potential employees receive equal consideration, and is committed to the elimination of unlawful or unfair discrimination on the grounds of gender, race, disability, colour, ethnic and national origin, nationality, sexuality, marital status, responsibility for dependants, religion, trade union activity and age (up to 65).
It is the intention of Warwickshire County Cricket Club that its work force, at all levels, should reflect the composition of the City’s population. To achieve this Warwickshire County Cricket Club will take active and positive steps to eliminate discrimination, reduce the effects of past discrimination and to promote equality in employment.
Safeguarding Statement
Warwickshire Cricket Foundation and Warwickshire County Cricket Club is proud to be at the forefront of safeguarding in cricket. Our commitment extends beyond the cricket field, emphasising the importance of fostering an atmosphere of trust, respect, and protection. Through continuous training, awareness programmes, and the implementation of best practices, we strive to create an environment where everyone feels safe, valued, and empowered. We understand the responsibility that comes with engaging with children, young people, and vulnerable adults, and we remain vigilant in upholding the highest standards of safeguarding in all facets of our operations. As such, roles involving any type of Regulated Activity or any interaction with children, young people or vulnerable adults are subjected to a safer recruitment process: ECB DBS clearance is mandatory before taking up the role.
Safer Recruitment Statement
Warwickshire County Cricket Club and Warwickshire Cricket Foundation are firmly committed to creating a safe and inclusive environment for children and adults to enjoy the game. It is essential that Safer Recruitment practices are followed to ensure all staff and volunteers are suitable for their role, appropriately vetted and supported by the club.