The Hundred - a new 100-ball cricket competition - today announces Birmingham-based artist Lady Sanity will perform at Edgbaston Stadium on July 23.
The Hundred will see sport and entertainment collide on a scale never seen before as world-class cricket and a strong line-up of live music fuse to create one of the must-see events of the summer.
Music artists have had the majority of their planned performances cancelled in the past year and The Hundred poses a new opportunity for them to get back out in front of their fans this summer. Fresh talent, like Lady Sanity, that has come through the regional BBC Music Introducing platform will be performing at local grounds. Thanks to broadcast partnerships with BBC and Sky, performances will be enjoyed by fans at home as well as those in the grounds.
“I’m excited to finally be on a stage! Especially in Birmingham! I can’t wait to perform at The Hundred and get back to live audiences. It’s great to see a competition that puts women on the same platform as men – I’m all for that! I get really competitive too so I’ll definitely be cheering on Birmingham Phoenix this summer.”Lady Sanity
Further cementing the music credentials of The Hundred, Birmingham’s Bodalia, will be embedded into Birmingham Phoenix as the team DJ, curating a unique soundtrack, reflective of the city and the people, players and artists within it. The music on offer at each game is designed to bring fans right into the action and will all be live. From walk out music, to game reaction sounds, the venue DJs are in full control of the sound of their team.
I really can’t wait to bring my music to the action at The Hundred this summer! Fast-paced, captivating, high-adrenaline cricket combined with my most exciting dance tracks is guaranteed to get you on the edge of your seats, and on your feet! What more could you possibly want for your summer? I’m so excited to bring the Bodalia experience from clubs and festivals around the world to the stadium… the atmosphere is going to be unmissable!”Bodalia
The line-up of music talent comes as part of The Hundred’s ambition to throw cricket’s doors open to new audiences this summer, welcoming in families and inspiring the next generation to say that cricket is a game for them.
The same commitment led to the launch of The Hundred Rising: a programme of opportunities for 100 people across England and Wales to get involved in producing the competition. The opportunities included the chance for a budding local presenter to co-host at Edgbaston alongside seasoned pros throughout the summer. Birmingham’s Rising Host will be selected ahead of competition launch and they’ll join TV and radio presenter Qasá Alom on stage throughout the competition.
Qasá Alom says, “I feel incredibly proud and excited to be a part of The Hundred. This is going to be an amazing competition that will inspire and attract the next generation to get involved with cricket and want to experience the sport in a completely new way. We hope to bring a fresh atmosphere, character and energy to cricket through The Hundred and carry the message that this is a sport for everyone.”
Birmingham Phoenix player Liam Livingstone says, “Music and cricket all summer? Yes, please – I love the sound of that. Can’t wait to hear a bit of Lady Sanity when I hit the grounds. Music keeps me going and cricket keeps me smiling, so it’s shaping up to be a pretty epic summer for me and the rest of Birmingham too.”
Sanjay Patel, The Hundred Managing Director says, “In collaboration with BBC Music Introducing, we are curating a real festival line-up to deliver a ground-breaking music programme that is integrated into a world-class sporting event, unlike anything that has been delivered before.
“Each of the acts, DJs and Hosts we’ve announced embody the spirit of The Hundred in their own way and they’ll be bringing the energy all summer long. With fast-paced cricket on the pitch and live music performances off it, we’re delivering on our promise to provide entertainment for the whole family.”
The Hundred promises a summer of unforgettable sport and epic entertainment to enjoy with friends and family. Tickets are great value for money: £5 for under 16s with adult tickets starting at £10, under-fives go free. Aside from the first two games on July 21 and 22, tickets give you the chance to see a women’s and men’s game. Refund policies will be in place should matches be affected by Covid.
To get access to tickets, access team merchandise and get the latest news for The Hundred, click here.
Early Bird tickets on sale now for The Hundred
The Hundred is an unforgettable experience, bringing world-class sporting action and excitement this summer. And discounted Early Bird tickets are on sale now for all four Birmingham Phoenix fixtures at Edgbaston.
Blockbuster entertainment for the whole family and where every ball counts.