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The official mascot for the Birmingham 2022 Commonwealth Games is revealed today as Perry, a bull adorned with a patchwork of multi-coloured hexagons.

Perry becomes the first mascot at any multi-sport Games who will be brought to life through augmented reality, giving people the opportunity to #PoseWithPerry using their mobile phone camera, and via a special filter on Facebook and Instagram. Users can summon an animated, 3D version of Perry into their living rooms, pose for pictures with him, and can share their photos on social media.

Perry is inspired by the design of ten-year-old Emma Lou from Bolton, the winner of a national design competition that took place over the summer of 2020. The competition tasked children aged 5-15 with creating a mascot that reflects the identity, heritage and culture of Birmingham and the West Midlands.

The winning design was combined with the findings of the first ever Virtual Mascot Summit in July 2020, hosted by Olympic heptathlon champion and President of Commonwealth Games England Denise Lewis OBE and TV Presenter Radzi Chinyanganya from Wolverhampton.

The summit saw more than 50 children from across Birmingham and the West Midlands take part in tasks to develop the mascot’s characteristics, values and movements, helping to inspire Perry’s personality.

Perry becomes an icon for the Birmingham 2022 Commonwealth Games, the biggest sports event to be held in the UK for a decade and will be seen by a global audience of more than one billion people.

An animated video telling the story of Perry’s personality and characteristics has also been unveiled today. The animation is narrated by comedian Guz Khan, creator and star of critically acclaimed BBC sitcom Man Like Mobeen, a comedic take on life in inner city Birmingham.

A range of mascot clothing and accessories are available to buy from today from the newly launched Birmingham 2022 online shop – www.shop.birmingham2022.com. A range of Birmingham 2022 clothing is also available to buy from today. A Perry plush toy and a wide range of other products will be available to buy this summer.

Chief Executive of Birmingham 2022 Commonwealth Games, Ian Reid, said: “Perry is everything I hoped our mascot would be and more: bright, colourful, energetic and totally representative of modern Birmingham and the West Midlands. Perry celebrates diversity, community, and our region’s heritage as well as its future.

“From today, Perry becomes a powerful icon for Birmingham 2022 all over the world, and you’ll be seeing a lot more of him during the countdown to the Games. He is a symbol of the coming together of the Commonwealth in Birmingham, and I am sure young and old will love him as much as I do!”

President of Commonwealth Games England and Olympic champion, Denise Lewis OBE, said: “When I helped to launch the mascot competition last year, I knew the imagination of our children would produce an inspiring and unique mascot like Perry. I was blown away by the creativity of the children who took part in the Virtual Mascot Summit, and it’s lovely to see so many of the ideas we discussed come to life in this mascot.

“Perry represents the heritage of Birmingham and the West Midlands, as well as what the modern region stands for. Perry is right up there with the fantastic mascots I’ve seen during my athletics career, and I can’t wait to see him entertaining the crowds during the Games next year!”

Denise Lewis

To find out more about Perry, head to www.birmingham2022.com/mascot – including how to #PoseWithPerry using augmented reality on a mobile phone.