The Hundred is thrilled to announce a ground-breaking partnership with the LEGO Group and Sky ahead of the launch of the 100-ball competition this summer.
The new partnership will include a video where LEGO Minifigures of Andrew Flintoff, Ebony Rainford-Brent and a host of stars from The Hundred including Ben Stokes, Heather Knight, Moeen Ali and Kate Cross will highlight the fun, action packed nature of the new competition while introducing fans to the new rules and format.
During The Hundred, the players themselves will be challenged to put their LEGO building skills to the test with the help of the content creators embedded in each Hundred team. The content creators are part of The Hundred Rising programme designed to uncover and support young talented professionals.
All three organisations share many core values in providing opportunities to learn and inspiring positive change while ECB continue to work with Sky to grow the game and show that cricket can be a sport for everyone.
“This partnership with Sky, the LEGO Group and The Hundred is so cool. We want to help even more kids fall in love with our great game and working with a partner like the LEGO Group is a fantastic way to do just that.Ebony Rainford-Brent
“The video gives a first glimpse into how much fun every game of The Hundred will be on Sky Sports and I can’t wait to see what the teams themselves manage to create and build during the competition.”
Sky will distribute the content created by the partnership across its channels, including Sky Kids where the partnership with LEGO and The Hundred will play a crucial role in engaging a younger audience during the competition this summer.
For more information on The Hundred or for tickets head to www.thehundred.com.
Sky Sports will bring you all of the action from every game of The Hundred. Fans will be able to tune in to all 68 games live on Sky Sports’ dedicated channel Sky Sports The Hundred as well as on Sky Sports Mix and Sky One. All women’s matches and a significant number of men’s games will be streamed live on the Sky Cricket YouTube channel.