What does it mean to be a Bear? We're bold and brave, and never give up. And this is our time, for our fans.
A number of activities will run as part of the Unmuzzled campaign, including the Bears’ new T20 shirt for 2022 which is due to be announced later this month and the “It’s Good to Talk” campaign which supports the awareness of mental health.
Chris Airey, Head of Marketing & Brand, said: “Over many years, the Bears have built a reputation for being innovative and always being prepared to take risks. We wanted to bring this together as part of a wider campaign.
“Unmuzzled is about releasing the shackles, expressing yourself and being brave in the approach that we take in real life situations.
“We want it to run throughout the Club in how the players approach game scenarios, in the activity we run across our community programmes but also in the way in which we talk and express ourselves.”
Get T20 tickets online at edgbaston.com/bears.