Warwickshire County Cricket Club has launched a new commercial partnership with global cricket academy Institute of Cricket as a sponsor of its Royal London One-Day Cup shirt and a new interactive display at the club’s Edgbaston Stadium.
Recently launched by the founders of coaching specialists Complete Cricket, Institute of Cricket has secured branding on the back of the Royal London One-Day Cup shirt for the next three years whilst it has also sponsored the new Edgbaston Bear Hunt; a photography treasure hunt for young supporters at focal points around the stadium.
The Institute of Cricket is a superb national programme designed to support aspiring players from across the UK to receive the kind of specialist coaching that would only be available to professional players playing for their County or National teams.David Smith, Managing Director of Complete Cricket
Ben Seifas, Commercial Partnerships Manager at Edgbaston, said: “In addition to traditional shirt and stadium branding opportunities, we’re keen to work with our partners on projects that enhance our match day experience, particularly for young supporters. We’re very grateful that Institute of Cricket is partnering with us in this way, with the Bear Hunt set to be installed in the coming weeks.
“Having initially partnered with Complete Cricket on other projects earlier this year, we’re thrilled to extend our partnership and to support the development of the Institute of Cricket, which will provide fantastic opportunities for young cricketers to take their game to the next level.”
Institute of Cricket provides elite-level coaching programmes for cricketers who have ambitions to develop and forge a career in the professional game.
All coaching is led by cricketers who boast experience of the game at the highest level, including Warwickshire and England batsman Ian Bell and fast bowling star Henry Brookes. Underpinning this its team use data and reporting to track the statistical performance improvement of each player, including use of video and photo analysis, which is logged and presented through an app.
The Institute of Cricket programme also has a specialist strength & conditioning team in place to support each player, which includes access to expert advice and treatment, including medical scanning, and physiotherapy where appropriate. Its team also provide nutritional advice and a programme of sessions that cover the mental side of the game.
David Smith, Managing Director of Complete Cricket, said: “We have ambitious expansion plans for the business and developing our partnership opportunities with Warwickshire plays a key part in that growth.
“The Institute of Cricket is a superb national programme designed to support aspiring players from across the UK to receive the kind of specialist coaching that would only be available to professional players playing for their County or National teams.
“The programmes are open to any player of any age across the UK [or globally] who is serious about being a professional – we are dedicated to producing top players and have the team in place to deliver.”