Warwickshire County Cricket Club has agreed a new deal with Birmingham-based Broadway Casino to be the Official Casino Partner for the club and Edgbaston in 2017.
Broadway Casino has been working in partnership with Warwickshire CCC since the beginning of 2014 and the new package ensures hospitality and promotional rights for major match days at Edgbaston, including the England’s inaugural day/night Investec Test match against the West Indies and NatWest T20 Blast Finals Day.
Gareth Roberts, Commercial Director at Warwickshire County Cricket Club, said: “Broadway Casino is an excellent city centre destination and we’re thrilled to continue our partnership for a fourth successive year.
“Ahead of the new season, we will be working with its team to look at more ways of bringing Broadway Casino’s offering to Edgbaston on match days and through our thriving conference and events programme.
“We thank them for their support and look forward to working together again in 2017.”
Charles Griffin, General Manager of Broadway Casino, said: “Edgbaston is one of the most iconic sports venues in the country and its international fixtures provide Broadway Casino with a great opportunity to reach new audiences.
“We’re thrilled to extend the partnership and continuing our relationship with Gareth and his team.”
Edgbaston hosts its biggest ever programme of major match cricket in 2017, with five matches – including a semi-final – to be staged in Birmingham as part of the ICC Champions Trophy, in addition to the day/night Investec Test match and NatWest T20 Blast Finals Day.
Overall, the venue will host 28 major match days over the next three year, including an Investec Test match against India in 2018 and an Investec Ashes Test match against Australia in 2019. The venue also hosts five games – including a semi-final – in the ICC Cricket World Cup in 2019.
