Warwickshire County Cricket Club Commercial Director Gareth Roberts has joined the NSPCC Sports Board as a Non-Executive Director.

Roberts, who has led Warwickshire CCC’s commercial, marketing and communications activities at Edgbaston since 2012, joins the NSPCC Sports Board in this new voluntary role with immediate effect. Here, he will help the NSPCC develop more sports related content that promote the charity’s mission ‘to be there for every child and to help keep them safe’.

As a father of two sports-mad children and a professional working in top class sport, it’s a great honour to join the NSPCC and support its fight to end child abuse.

Gareth Roberts

Gareth Roberts, said: “As a father of two sports-mad children and a professional working in top class sport, it’s a great honour to join the NSPCC and support its fight to end child abuse and to provide the best possible support for parents to keep their children safe.

“I’m looking forward to supporting the NSPCC’s campaign to make five million children safer over a five-year period, and using my network of contacts and experience of a 20-year career in sport to make a major contribution to this amazing charity.”

Prior to joining Warwickshire CCC, Roberts worked as Director of Sponsorship & Media Relations at Carlsberg UK where he established high profile sporting partnerships with Liverpool FC, The FA, Wembley Stadium and the RFU.

He also worked as Sponsorship Director at Wasps Rugby and Wycombe Wanderers FC, and was formerly Chief Executive at the Leicestershire and Rutland FA.

Founded in 1999, the NSPCC’s Sports Board has raised over £25 million to support the charity’s work with children and young people.

Warwickshire County Cricket Club performs some outstanding work with communities in the West Midlands, supporting some of the most vulnerable sections of society.

Peter Wanless, NSPCC

Peter Wanless, Chief Executive of the NSPCC, said: “We are delighted to welcome Gareth to the NSPCC’s Sports Board. His in-depth understanding of the sporting landscape will help us to increase public awareness of the NSPCC and child protection issues.

“Warwickshire County Cricket Club performs some outstanding work with communities in the West Midlands, supporting some of the most vulnerable sections of society. From my time on the committee at Somerset County Cricket Club I can appreciate how sport has the power to transform young lives. With our clearly shared objectives we look forward to working with Gareth and Warwickshire the team at Edgbaston in our fight to keep children safe.”