Warwickshire Cricket Foundation Launches New 2026–2029 Strategy

Warwickshire Cricket Foundation (WCF) has today launched its new strategy – Cricket Without Limits – at Edgbaston Stadium, where more than 100 guests gathered to hear the organisation outline its ambitions for the future of cricket across Warwickshire and Birmingham.

At the heart of the strategy, which runs through to 2029, is WCF’s mission to provide diverse, high-quality opportunities for people to engage with the many facets of the cricket world. 

This mission supports a long-term vision to be a leading force in making cricket accessible and enriching for all, fostering a deeper connection with the sport’s opportunities both on and off the pitch.

The new strategy explains how WCF will deliver on this through three key aims: promoting physical and mental wellbeing, championing skills and training, and inspiring communities through Edgbaston Stadium. 

These aims are supported by seven pillars that shape WCF’s work, covering Workforce, Women’s and Girls, Accessibility, Cricket Clubs and Hubs, Community, Schools and Edgbaston Stadium.

The strategy also sets out a number of ambitious targets for 2029. 

By the end of the five-year period, WCF aims to support 700 people each year through its training programmes, open five new grass pitches across the county and engage more than 52,000 young people annually through its primary and secondary school programmes, ambitions which build on strong foundations. 

Last year, WCF engaged 40,000 school children and trained 560 people in cricket-related roles, demonstrating both the scale and the potential of its impact.

Speaking at the launch, Fidelis Navas, Managing Director of the Warwickshire Cricket Foundation, said: “Today marks an important milestone for the Warwickshire Cricket Foundation as we share our new strategy. It is inspiring to see so many partners and supporters stand with us as we set out our path to 2029.”

“This strategy strengthens our commitment to using cricket as a driving force, ensuring that every community across Warwickshire and Birmingham can benefit from the power of the game.”

Stuart Cain, Chief Executive of Warwickshire County Cricket Club, added: “Today’s launch is a massive moment for the Warwickshire Cricket Foundation and it was great to see so many people from the wider community come together to see us set out our vision for the next four years.”

“The Foundation uses the power of cricket to bring people together and improve physical and mental wellbeing across the county, and this new strategy retains our focus on making a difference in the communities we serve.” 

The full strategy is available to read online.