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Warwickshire County Cricket Club has signed a new agreement with Masuri to be its Official Helmet Supplier for the next four years.

Masuri – which is the most widely used cricket helmet in the international and First Class game – will provide navy Warwickshire helmets and yellow Birmingham Bears helmets for the professional squad as part of the new deal. Its cricket helmets will also be available from the shop at Edgbaston from April, which recreational cricket clubs can have personalised to include its own club crest.

Warwickshire CCC is very clear that they want to be able to offer only the best in safety to its players, and as such this partnership is a perfect fit.

Sam Miller, Masuri

Gareth Roberts, Commercial Director of Warwickshire CCC, said: “Working with Masuri ensures that we provide our players with one of the safest and most comfortable helmets that’s available in the game.

“We’re also keen to enhance our range of products and opportunities to support the local recreational game. Personalised helmets are a great way for local players to demonstrate their pride in representing their club and we’re looking forward to having this in-store in the New Year.”

Masuri was started in South Africa in 1988, but now operates from Winchester in the UK and distributes around the world. Warwickshire and England all-rounder Chris Woakes and Bears’ skipper Ian Bell are amongst two of the firm’s long-term endorsers.

Sam Miller, Managing Director of The Masuri Group, said: “Over the last four years Masuri has invested heavily in moving the cricket helmet market forward in terms of safety, technology and quality, and Masuri intends to continue to drive new innovations that will benefit the cricket community in the future.

“Warwickshire CCC is very clear that they want to be able to offer only the best in safety to its players, and as such this partnership is a perfect fit.”