Warwickshire County Cricket Club has launched a new partnership with BMI The Priory Hospital in Birmingham to be its Official Healthcare Partner.
Located less than half a mile from the club’s Edgbaston Stadium on Priory Road, the new partnership BMI The Priory Hospital will give Warwickshire and Birmingham Bears players access to scanning and rehabilitation facilities.
In return, as part of the activation, Warwickshire CCC will provide promotion rights at Edgbaston, including hospitality at its substantial programme of major match cricket and branding within the stadium bowl.
Alex Perkins, Head of Commercial at Warwickshire CCC, said: “Our medical team have been working closely with the team at BMI The Priory Hospital for several years to ensure our playing squad has access to the best possible equipment for the diagnosis of injuries and subsequent rehabilitation.
“This new partnership formalises our ways of working together and gives BMI The Priory Hospital exposure and hospitality at some of the biggest matches in the game.”
Earlier this year, Warwickshire batsman Ian Bell visited BMI The Priory Hospital to open its new multi-million pounds Imaging Centre, which includes a new MRI and CT scanning facility.
Tony Avery, Executive Director at BMI The Priory Hospital, said: “We are thrilled to be the Official Healthcare Partner of Warwickshire County Cricket Club. We look forward to welcoming the team to our new imaging centre at the Priory where we will help diagnose injuries and support their recovery, so that they can return to fitness as quickly as possible.”