Warwickshire County Cricket Club has secured a new two-year commercial partnership with Unibet to be its first Official Betting Partner.
Unibet – which is part of the Kindred Group – will have a presence and provide responsible betting opportunities at Edgbaston for all Birmingham Bears home games in the T20 Blast.
As part of the activation, Unibet branding will appear on the collar of all Birmingham Bears playing shirts and on perimeter branding within the Edgbaston stadium bowl. Bears players will also work closely with Unibet’s content team on a series of social media videos to run throughout the team’s NatWest T20 Blast campaign.
Gareth Roberts, Commercial Director at Warwickshire CCC, said: “Unibet is one of the biggest online bookmakers in Europe and to welcome such a well-known brand as our first Betting Partner is a great fit for the club.
“We’re committed to providing the best possible experience, in a responsible way, for our spectators in attendance at Edgbaston. Unibet share these ambitions and we look forward to working with its team to develop some innovative match day opportunities.”
Sam Mead, Head of Marketing UK at Unibet, said: “We are passionate about Cricket at Unibet, and Warwickshire CCC perfectly matches our friendly, passionate and expert brand values. Edgbaston is one of the most enjoyable grounds to watch cricket in this country and as official betting partner we look forward to providing Bears fans with a variety of exciting and innovative bet types on the many big matches they host."