Go Green Game

The sold out Men’s Vitality IT20 against New Zealand on Sunday 3 September will be our Go Green Game – our first ever sustainable Major Match.

The stadium has underlined its green credentials in the last 12 months after reducing waste by a third, running kitchens on 80 per cent locally sourced produce, rolling out a low-energy LED light project, and continued use of e-cups that’s prevented 562,000 plastic alternatives being wasted.

But initiatives being deployed for this match will further drive down emissions and the match’s carbon footprint, whilst aiming to raise sustainability awareness amongst fans and the wider community.

It’s the first sustainable game of its kind in UK cricket and will see a focus on cutting emissions across all scopes of the ground’s footprint.

Find out more here.


Free Public Transport

National Express West Midlands are offering free transport across their network.


Renewable Energy

Electricity for this match will come from 100% local renewable sources.


More Recycle Bins

We’re asking all supporters to think green and recycle as much as possible.

Play your part

For this match, we’re asking spectators to leave their cars at home and use public transport.

The Club is working with National Express West Midlands to provide additional services and free travel for ticket holders on the company’s buses, including our Shuttle Bus service. Plus extra cycle racks and provision for e-bikes and e-scooters will be in place.

More volunteers will be positioned on walking and cycle routes to direct people to the ground and there will be improved signage from the city centre.

Electricity will come from a 100% local renewable sources, supplied by Drax – to ensure preparation days, match day and clean-up days for the IT20 are covered by renewable energy.

Vitality Energy Bikes

Vitality is encouraging you to get cycling to help power the match-day clean up.

You can find Vitality pitch side under the scoreboard (Block 18), sign-up to a 10-minute slot with one of our friendly promo staff and get involved.

Come and Take The Single with Vitality! Just a few minutes on the kinetic bikes will not only keep you in top condition, but Edgbaston as well.

There’s lot of other sustainable activations happening on match day. Find out more below.


  • Suez – Our waste management partner Suez will running a buzz challenge, plus other sustainability focused activities.
  • Net Zero Now – Will be providing attendees with general information around carbon, reducing emissions and saving money at home.
  • Drax – Branded crazy golf stand located in the Exhibition Hall where participants are invited to play to win a prize. The game reflects part of Drax’s activity – from sustainable biomass, through generation, their net zero proposition and ultimately, bioenergy carbon capture and storage.
  • West Midlands Air – Will be raising air quality awareness and promotion of use of public transport.
  • Smoothie Bikes – Smoothie Bike Challenge where attendees can pedal to power to blending of their own smoothie.
  • Energy Bikes – We’ll have two energy bikes pitch side, with attendees and guests cycling to generate power that will be used to power the road sweeper used to clean the venue after the match.