To be the Best Cricket Business in the World.

This is a bold, ambitious and aspiration aim and this drives us forward as a business in relation to the performances of our teams on the pitch, making Edgbaston a leading multi-use venue and transforming our community engagement.

Edgbaston is a venue for everyone. We aim to provide opportunity, connect communities and improve lives within the region.

To learn more about our strategic plan from 2020-24, please read the below.

Strategic Plan 2020-24


Inspire Through Winning Teams

  • Best Performance Programme In Domestic Cricket
  • World Class Facilities
  • The Best Coaching & Support Staff In Domestic Cricket

Edgbaston Is A Leading Multi-use Venue Within Cricket

  • World Class Venue & Experience
  • Transform Edgbaston Stadium
  • Nurture & Grow Our Fan Base

Transform Our Community Engagment

  • Engage Our Diverse Communities
  • Use The Commonwealth Games To Inspire Women & Girls
  • Promote And Support Recreational Cricket

Our Values


Genuine passion in everything we do.


Respect for our history, each other and what we stand for.


We are creative, embrace change and pushing boundaries.


We are diverse in our people, our opinions and represent our community.


In everything we do. We want to be the best.