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To be the Best Cricket Business in the World.

This is a bold, ambitious and aspiration aim and this drives us forward as a business in relation to the performances of our teams on the pitch, making Edgbaston a leading multi-use venue and transforming our community engagement.

Edgbaston is a venue for everyone. We aim to provide opportunity, connect communities and improve lives within the region.

To learn more about our strategic plan from 2020-24, please read the below.

Strategic Plan 2020-24

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Inspire Through Winning Teams

  • Best Performance Programme In Domestic Cricket
  • World Class Facilities
  • The Best Coaching & Support Staff In Domestic Cricket
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Edgbaston Is A Leading Multi-use Venue Within Cricket

  • World Class Venue & Experience
  • Transform Edgbaston Stadium
  • Nurture & Grow Our Fan Base
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Transform Our Community Engagment

  • Engage Our Diverse Communities
  • Use The Commonwealth Games To Inspire Women & Girls
  • Promote And Support Recreational Cricket

Our Values

Passion

Genuine passion in everything we do.

Respect

Respect for our history, each other and what we stand for.

Innovation

We are creative, embrace change and pushing boundaries.

Diversity

We are diverse in our people, our opinions and represent our community.

Excellence

In everything we do. We want to be the best.